Where the existing workflow was holding growth back.
Cool Fairy's storefront was slow on mobile, where most of their traffic came from, and shoppers were abandoning carts before checkout because pages took too long to load.
2.5x faster load time, driving mobile conversions up.
Modern fashion storefront rebuilt for speed, driving up mobile conversions significantly.
Cool Fairy's storefront was slow on mobile, where most of their traffic came from, and shoppers were abandoning carts before checkout because pages took too long to load.
We rebuilt the storefront on a lightweight, image-optimized front end with a streamlined checkout, cutting mobile load times dramatically and removing friction from the buying process.
Results captured from the project data configured for this case study.
Faster Load Time
Cart Completion Up
Mobile Traffic Share
The site finally feels as fast as our customers expect fashion shopping to be.
Cool Fairy Team