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CASE STUDY

How Cool Fairy Increased Mobile Conversions by 2.5x

2.5x faster load time, driving mobile conversions up.

E-commerce E-commerce Development 2024
Cool Fairy
PROJECT OUTCOME 2.5x faster load time, driving mobile conversions up.
8+Years in Business
80+Projects Delivered
50+Happy Clients
4Countries Served
PROJECT OVERVIEW

Built around the way the business actually works.

Modern fashion storefront rebuilt for speed, driving up mobile conversions significantly.

01
THE CHALLENGE

Where the existing workflow was holding growth back.

Cool Fairy's storefront was slow on mobile, where most of their traffic came from, and shoppers were abandoning carts before checkout because pages took too long to load.

02
THE SOLUTION

A focused solution, designed around real operations.

We rebuilt the storefront on a lightweight, image-optimized front end with a streamlined checkout, cutting mobile load times dramatically and removing friction from the buying process.

KEY RESULTS

Measurable impact, not vanity metrics.

Results captured from the project data configured for this case study.

01 2.5x

Faster Load Time

02 35%

Cart Completion Up

03 60%

Mobile Traffic Share

The site finally feels as fast as our customers expect fashion shopping to be.

Cool Fairy Team

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