Where the existing workflow was holding growth back.
Russian Mafia runs limited-run streetwear drops, but their previous site could not handle launch-day traffic spikes, and checkout would slow to a crawl right when it mattered most.
Limited drops now sell out 3x faster than before.
Streetwear apparel brand storefront with drop-based launches and a high-conversion mobile checkout.
Russian Mafia runs limited-run streetwear drops, but their previous site could not handle launch-day traffic spikes, and checkout would slow to a crawl right when it mattered most.
We built a drop-ready storefront with a queue-aware, high-performance checkout that stays fast even under a traffic surge, plus countdown-driven landing pages for each release.
Results captured from the project data configured for this case study.
Faster Sellouts
Checkout Uptime on Drops
Return Customer Rate
Our last drop sold out before some of our own team could even check out.
Russian Mafia Team